Sheba Sahlemariam Endeshaw
Summary
Over 20 years of Business Development and Global Marketing experience in New Media, Music, Film, and Education industries. Accomplished Singer, Songwriter, and Producer. Proficient in overseeing worldwide marketing strategies for music releases. Transformational Coach with AI-based Music Tech expertise. Reputable Artist recognized for consistently developing innovative techniques to encourage creativity and visual product improvement. Professional Artist experienced in music business processes and versatile in thematic experimentation. Disciplined and productive creative with diverse and varied portfolio showcasing personal evolution in artistic journey. Track record of bringing projects to life through innovative ideas and execution.
Overview
25
25
years of professional experience
Work History
Artist Consultant
AUSTERE
- Current
- Consult and coach independent DIY Artist Entrepreneurs in branding, marketing, scaling, and monetizing their music careers.
Founder/CEO
MUSIC FOR THE PEOPLE AI
- Current
- Lead consultant and artist coach, specializing in business development, branding, marketing, scaling, and monetizing independent DIY Artist Entrepreneurs' music careers using Artificial Intelligence
- Responsible for company vision, client acquisition, project development, execution, and global marketing strategy.
Founder/CEO
(S)ONIC DYNASTY MUSIC
01.2008 - Current
- Chief Executive overseeing all aspects of the company
- Responsible for vision, financial investments, project development, management, performance, profit and loss, and global marketing strategies.
AI Project Manager
NASA/JET PROPULSION LABS
06.2023 - 09.2023
- Emerging Technology Bootcamp at NASA/Jet Propulsion Labs (Winning Team)
- Principal author and Product Manager on Proposal for development of a custom Large Language Model using Artificial Intelligence to aggregate research for NASA International partners studying Mars. Focus on the Mars Perseverance Rover.
Director of Marketing
SYLVAN LEARNING CENTERS/New York Achievement
01.2000 - 01.2002
- Developed and managed marketing strategies resulting in annual sales exceeding $12M
- Led targeted and comprehensive localized marketing campaigns, contributing to a $2M rise in annual profits.
Executive Producer/Editor, IndiePlanet
URBAN BOX OFFICE NETWORK
01.1999 - 01.2000
- Oversaw multimedia content creation for Innergy.net, a sub-site of Indieplanet.com
- Managed online publishing, produced short-form documentaries, and implemented a multi-tiered marketing strategy.
Education
BA FILM STUDIES -
Cornell University
Ithaca, NYCERTIFICATE IV, Worship Ministry, SONGWRITING -
Hillsong College
Sydney, AustraliaMUSIC AND TECHNOLOGY CERTIFICATE -
Los Angeles City College
Los Angeles, CA06.2024
AS, MUSIC PRODUCTION -
The Los Angeles Recording School
Los Angeles, CA06.2024
Skills
- Product Manager - Agile
- Rights Management
- Artist Branding
- AI Consulting
- Digital Marketing
- DIY Artist Consulting
- Music Release Strategy Expert
- Creative Direction
- Copy Writer
- Director, Producer, Editor
- Producer, Songwriter, Singer
- High Performance Coach
- Producer, Songwriter, Singer
Languages
French
Amharic
German
Patois
Hobbies and Interests
- Volunteer Ministry at Churchome Los Angeles and Living Bread in Nairobi, Kenya
- Over 10 years of volunteer Transformational Coaching at Landmark Education
Timeline
AI Project Manager
NASA/JET PROPULSION LABS
06.2023 - 09.2023
Founder/CEO
(S)ONIC DYNASTY MUSIC
01.2008 - Current
Director of Marketing
SYLVAN LEARNING CENTERS/New York Achievement
01.2000 - 01.2002
Executive Producer/Editor, IndiePlanet
URBAN BOX OFFICE NETWORK
01.1999 - 01.2000
Artist Consultant
AUSTERE
- Current
Founder/CEO
MUSIC FOR THE PEOPLE AI
- Current
BA FILM STUDIES -
Cornell University
CERTIFICATE IV, Worship Ministry, SONGWRITING -
Hillsong College
MUSIC AND TECHNOLOGY CERTIFICATE -
Los Angeles City College
AS, MUSIC PRODUCTION -
The Los Angeles Recording School
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