Overview
Work History
Education
Skills
Certification
Language
Accomplishments
Training
Timeline
Generic
Sathya Oliver RAO

Sathya Oliver RAO

Overview

24
24
years of professional experience
1
1
Certification

Work History

Marketing and sales manager

Sassy sanitary pad
01.2025 - Current
  • Sales Responsibilities:
  • Develop and implement sales strategies to increase market share and achieve sales targets.
  • Identify and onboard new distribution channels (pharmacies, retail stores, e-commerce platforms, etc.).
  • Manage and support the sales team with training, performance tracking, and field execution.
  • Build strong relationships with wholesalers, retailers, and healthcare influencers.
  • Monitor stock levels, sales trends, and customer feedback to optimize supply chain coordination.
  • Marketing Responsibilities:
  • Design and execute targeted marketing campaigns focused on brand awareness, education, and product adoption.
  • Oversee development of marketing materials (product packaging, brochures, social media content, etc.).
  • Plan and lead community outreach initiatives, especially in schools, rural areas, and healthcare centers.
  • Collaborate with product development and R&D to align marketing with consumer needs and preferences.
  • Track marketing metrics such as brand engagement, lead generation, and ROI on campaigns.

Key Account and Event Manager

Awash Winery PLC
04.2021 - Current
  • Developing and sustaining solid relationships with key clients that brings in the most income for the company.
  • Addressing and resolving key clients' complaints.
  • Acting as the main point of contact between key clients and internal teams.
  • Supervising the account teams assigned to each key client.
  • Communicating and collaborating with the advertising, design, marketing, sales, and logistics Supervising Direct sales to the key account outlets
  • Brainstorming and implementing event plans and concepts for key account outlets.
  • Handling budgeting and invoicing.
  • Liaising and negotiating with vendors.
  • Negotiating sponsorship deals.
  • Managing branding and communication.

November marketing manager

NIB Candy and chocolate factory
03.2023 - 11.2024
  • Key Responsibilities:
  • Strategy Development: Create and execute comprehensive marketing plans and strategies to meet company goals and objectives.
  • Campaign Management: Plan and oversee marketing campaigns, including digital, print, and social media initiatives, ensuring they align with brand messaging and target audience.
  • Market Research: Conduct market research and analysis to identify opportunities, trends, and competitive landscape. Utilize insights to inform marketing strategies and decisions.
  • Brand Management: Maintain and enhance the company's brand image and positioning across all marketing materials and channels.
  • Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and cost-effective strategies.
  • Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives. Generate reports and provide insights on effectiveness and ROI.
  • Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive and integrated marketing efforts.
  • Event Planning: Organize and coordinate promotional events, trade shows, and other marketing activities to increase brand visibility and engagement.

Head of sales and Marketing

Tilla Africa (YDTS personal care)
04.2022 - 02.2023
  • Responsibilities of the Head of Marketing
  • Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
  • Budget; manage and report on the marketing budget.
  • Team Management; lead and motivate a full time marketing team of six and wider freelancers.
  • Agency Management; be responsible for the output and performance of our content and digital marketing agency.
  • Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.
  • Sales Support; support the sales team with collateral and content to help them convert more prospects.
  • Content Marketing; oversee through our agency, the execution of a variety of content marketing activities - thought leadership, webinars and video - ensuring quality is high.
  • Digital; be responsible for the website, ensuring content is optimized for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook.
  • Marketing Automation; through our Marketing Automation Manager, ensure marketing and sales activities are connected, workflows are set up and working, and content is used to personalize the experience for our various personas.

Event and Marketing Consultant

Freelancer
01.2019 - 04.2021
  • Collaborated with executives in the media/entertainment industry to provide marketing strategies to expand company sales and branding.
  • Developed unique platforms to achieve goals and implemented strategic techniques to support project needs. Devised marketing strategies to assist with the effective roll out for client's products and services.
  • Transformed brand names, products, and services to create lucrative business opportunities for clients.
  • Implemented efficiency and cost savings line up resulting in launching of company production, sales and brand visibility.
  • Organizing events: with the collaboration of BGI Ethiopia, Castel Wine and Beer Departments to ensure that key clients’ needs are met.

Event and Promotion Coordinator (L2)

BGI Ethiopia (Castel group)
01.2012 - 01.2019
  • BGI and Ambo Water Synergy Project
  • Advertising Placement
  • New Product Pricing
  • Product Promotion
  • Sales Training and Development
  • Inside and Direct Sales
  • New Client Development
  • New Product Case Development
  • Competitive Strategy Development

Event and Marketing Executive

Astar Advertising PLC
01.2010 - 01.2011
  • Research clients' products, services, plans, competitors and target markets
  • Meet clients for briefings and present proposals to clients for approval
  • Brief agency colleagues, and work with them to plan and implement the best advertising solutions for the client
  • Ensure that projects are completed on time and within budget. Long hours are common, and advertising staff are expected to work flexibly to meet project deadlines.
  • Advertising account executives are office-based. They travel frequently for meetings, and may be expected to socialize with clients.
  • Meeting clients to discuss strategy and report on progress
  • Responding to clients' requests as they arise
  • Taking part in pitches for new contracts
  • Keeping records and handling invoices.

Marketing, Training and Communication Manager

Alcatel Lucent Trade International
01.2006 - 01.2010
  • Preparing marketing plans
  • Preparing marketing tools
  • Organizing events
  • Follow up tenders
  • Gathering of update data’s
  • Preparing workshops for customers
  • Follow up sponsorship

English and French Teacher

Bright Future School
01.2002 - 01.2006

Education

Bachelor degree - Business management

KEDGE business school

Diploma - undefined

Bel X-sales Bel group
Paris

Certification equivalent to Degree - undefined

ALCATEL LUCENT University
Paris

Skills

  • Brand-building strategies
  • Type sales techniques
  • Rapport and relationship building
  • Performance tracking and evaluations
  • Brand ambassador relations
  • Team leadership
  • Marketing campaign evaluation
  • Contract negotiation expertise
  • Product launches
  • Brand messaging
  • Social media management
  • Database maintenance
  • Business growth and retention
  • Marketing planning
  • Sales tracking
  • Leads prospecting

Certification

  • English language
  • Leadership and Effective Management from IFC (International fiancé corporation and Business edge center)

Language

English
French
Amharic

Accomplishments

  • Agent sharing with BGI products distributors
  • Synergy with coolers
  • Synergy with billboard on Butcheries (AMBO & AMBER billboards)
  • Synergy on Events
  • Synergy on Depot in Welidia
  • Launched XXL energy drink
  • Launched JIVA soft drink
  • Executed a weekly documentary in ETV (Insight with Antoine Lindley) https://www.youtube.com/user/insightwithantoine
  • Manage to find exclusive partners such as Ethiopian Airlines, BGI Ethiopia plc

Training

  • Ethiopian Telecommunication Corporation – September 2006
  • Alcatel and global market evolution
  • Alcatel NSS/NGN solution
  • Alcatel BSS /Transmission solution
  • College of Telecommunication and IT, CTIT graduate school – October 2006
  • Alcatel NGN solution/ introduction to IMS
  • Alcatel radio solution networking planning transmission solution In Mobile Networking
  • WIMAX
  • Ethiopian Airlines
  • Call center (with the help of Genesis)
  • August 2007
  • Conducted in eight thematic commissions and the result of this preparatory Work presented as policies, initiatives and the best practices every second year. In the WITFOR conference organized by International Federation for Information Processing (IFIP) in co- operation with the member societies and local governments in developing countries
  • The eight commissions:
  • Building the infrastructure
  • Economic opportunity
  • Education
  • Empowerment of participation
  • Agriculture and Environments
  • Health
  • Social, ethical and legal aspects

Timeline

Marketing and sales manager

Sassy sanitary pad
01.2025 - Current

November marketing manager

NIB Candy and chocolate factory
03.2023 - 11.2024

Head of sales and Marketing

Tilla Africa (YDTS personal care)
04.2022 - 02.2023

Key Account and Event Manager

Awash Winery PLC
04.2021 - Current

Event and Marketing Consultant

Freelancer
01.2019 - 04.2021

Event and Promotion Coordinator (L2)

BGI Ethiopia (Castel group)
01.2012 - 01.2019

Event and Marketing Executive

Astar Advertising PLC
01.2010 - 01.2011

Marketing, Training and Communication Manager

Alcatel Lucent Trade International
01.2006 - 01.2010

English and French Teacher

Bright Future School
01.2002 - 01.2006

Bachelor degree - Business management

KEDGE business school

Diploma - undefined

Bel X-sales Bel group

Certification equivalent to Degree - undefined

ALCATEL LUCENT University

Similar Profiles

CREATE PROFILE
Sathya Oliver RAO