Raye Atnafu
Addis Ababa
Summary
Results-driven Sales Development Representative (SDR) with a proven track record of generating high-quality leads, driving revenue growth, and building long-term client relationships. Adept at executing strategic cold-calling campaigns, delivering compelling sales pitches, and securing appointments with decision-makers across diverse industries. I utilize data-driven insights to support smarter sales strategies and business development decisions.
Overview
2
2
years of professional experience
Work history
Appointment setter
MMCY
Addis Ababa
2024.11 - 2025.08
- Demonstrated thorough product knowledge during calls, boosting trust and credibility with clients.
- Overcame objections to secure appointments for sales team.
- Made above 700 daily outbound calls to offer insulations to homeowners in the UK.
- Followed up on upcoming appointments, reaching out before scheduled times to confirm.
Sales Development Representative
Atlas Corp
Addis Ababa
2023.10 - 2024.11
- Exceeded monthly and quarterly KPIs for lead generation and appointment setting by consistently engaging with high-potential prospects.
- Contributed to sales forecasting by analyzing engagement metrics and prospect behavior.
- Participated in continuous training sessions to refine sales methodology and communication skills.
Sales Development Representative
Cradle
Addis Ababa
2023.02 - 2023.09
- Initiated high-volume outbound calls and emails to engage potential clients and qualify leads.
- Successfully navigated complex sales conversations and negotiated with decision-makers.
- Surpassed individual sales targets by delivering tailored solutions based on in-depth needs analysis.
- Developed strong active listening and objection-handling techniques, enhancing customer engagement.
Skills
- Strategic Cold Calling & Prospecting
- High-Impact Sales Presentations
- Lead Generation & Qualification
- CRM Management & Optimization
- Microsoft Excel, Word, Outlook
- Client Relationship Management
- Data-Driven Decision Making
- Market & Industry Research
- Active Listening & Negotiation
- Time Management & Organization
- Bilingual Communication: English & Amharic
Timeline
Appointment setter
MMCY
2024.11 - 2025.08
Sales Development Representative
Atlas Corp
2023.10 - 2024.11
Sales Development Representative
Cradle
2023.02 - 2023.09