Summary
Overview
Work history
Skills
Timeline
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Raye Atnafu

Addis Ababa

Summary

Results-driven Sales Development Representative (SDR) with a proven track record of generating high-quality leads, driving revenue growth, and building long-term client relationships. Adept at executing strategic cold-calling campaigns, delivering compelling sales pitches, and securing appointments with decision-makers across diverse industries. I utilize data-driven insights to support smarter sales strategies and business development decisions.

Overview

2
2
years of professional experience

Work history

Appointment setter

MMCY
Addis Ababa
11.2024 - 08.2025
  • Demonstrated thorough product knowledge during calls, boosting trust and credibility with clients.
  • Overcame objections to secure appointments for sales team.
  • Made above 700 daily outbound calls to offer insulations to homeowners in the UK.
  • Followed up on upcoming appointments, reaching out before scheduled times to confirm.

Sales Development Representative

Atlas Corp
Addis Ababa
10.2023 - 11.2024
  • Exceeded monthly and quarterly KPIs for lead generation and appointment setting by consistently engaging with high-potential prospects.
  • Contributed to sales forecasting by analyzing engagement metrics and prospect behavior.
  • Participated in continuous training sessions to refine sales methodology and communication skills.

Sales Development Representative

Cradle
Addis Ababa
02.2023 - 09.2023
  • Initiated high-volume outbound calls and emails to engage potential clients and qualify leads.
  • Successfully navigated complex sales conversations and negotiated with decision-makers.
  • Surpassed individual sales targets by delivering tailored solutions based on in-depth needs analysis.
  • Developed strong active listening and objection-handling techniques, enhancing customer engagement.


Skills

  • Strategic Cold Calling & Prospecting
  • High-Impact Sales Presentations
  • Lead Generation & Qualification
  • CRM Management & Optimization
  • Microsoft Excel, Word, Outlook
  • Client Relationship Management
  • Data-Driven Decision Making
  • Market & Industry Research
  • Active Listening & Negotiation
  • Time Management & Organization
  • Bilingual Communication: English & Amharic

Timeline

Appointment setter

MMCY
11.2024 - 08.2025

Sales Development Representative

Atlas Corp
10.2023 - 11.2024

Sales Development Representative

Cradle
02.2023 - 09.2023

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Raye Atnafu