Summary
Overview
Work History
Education
Skills
Language Skills
Personal Information
Awards
Certification
Hobbies and interests
Reference
Affiliations
Timeline
89
Martha Belayneh

Martha Belayneh

Addis Ababa

Summary

Advocate and program coordinator with over five years of experience advancing disability-inclusive, gender-responsive, and justice-oriented development in the Global South. Skilled in linking gender and disability rights to ecological and economic justice agendas, with a focus on challenging structural inequalities and promoting feminist, intersectional policy solutions. Experienced in research coordination, coalition building, and multilateral advocacy with UN bodies, African regional institutions, and grassroots organizations. Committed to advancing sustainable, inclusive policies that address the interconnected challenges of climate change, economic marginalization, and social exclusion.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Country Coordinator

Ethiopian Women With Disabilities National Association (EWDNA)
07.2020 - Current
  • Coordinate and oversee national programs integrating economic empowerment and climate resilience approaches to address the disproportionate impacts of ecological and economic crises on women with disabilities.
  • Contribute to policy development processes, including the African Disability Protocol and Ethiopia’s National Anti-Gender-Based Violence Policy, ensuring alignment with feminist and inclusive development principles.
  • Lead collaborative research and advocacy initiatives, translating complex policy frameworks on gender, disability, and sustainable development into accessible outputs for diverse audiences.
  • Build and maintain partnerships with multilateral and bilateral organizations (including the UN, African Disability Forum, Ethiopian Human Rights Commission) to strengthen South-led advocacy.
  • Plan and coordinate events, workshops, and capacity-building programs focused on intersectional justice, policy influence, and cross-movement collaboration.
  • Provide editorial support, proofreading, and strategic input for reports, policy briefs, and donor communications.
  • Facilitate grassroots organizations’ participation in inclusive development and climate justice advocacy through training, proposal development, and project monitoring.
  • Represent EWDNA in multilateral and national forums, advocating for disability-inclusive approaches to economic, social, and ecological policy-making.

Product Marketing Manager

Getnet Trading PLC
04.2014 - 04.2020
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document our buyer's process, including where they get information, and the who, what, when, and why behind the decisions they make.
  • Develop a marketing plan for the product in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers, and the acquisition of new customers.
  • Assess the effectiveness of the marketing programmes that support our products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products, releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products I support externally, including speaking engagements, and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral, and teach them how and when to use it.
  • Understand target customers' needs and desires.
  • Create, implement, and train the product marketing and sales strategy for the Ethiopian market.
  • Process of coming up with the right product at the right time.
  • Identify the product requirements.
  • Capture a product requirement document (Technical specification).
  • Prepare technical tender proposal in accordance with specific customer requirements.
  • Prepare quotation.
  • Communicate with suppliers.
  • Locally train and support the Marketing and Technical team about products to implement a consultative sales approach.

Electrical Engineer

Bridgetech PLC
08.2013 - 05.2014
  • Prepare technical and financial tender proposal.
  • Monitor relations between customers and suppliers.
  • Process of coming up with the right product at the right time.
  • Identify the product requirements.
  • Capture a product requirement document (Technical specification).
  • Prepare technical tender proposal in accordance with specific customer requirements.
  • Prepare quotation.
  • Communicate with suppliers.
  • Locally train and support the Marketing and Technical team about products to implement a consultative sales approach.

Tender Assistant

Hagbes PLC
02.2012 - 08.2013
  • Preparing Technical Tender proposal in accordance with specific customer requirements (For supply of Heavy Machineries such as excavators, crushers, loaders...etc)
  • Identify the product requirements
  • Capture a product requirement document (Technical specification)
  • Present Technical Tender proposal in accordance with specific customer requirements to the end user
  • Prepare quotation
  • Communicate with suppliers ....etc

Education

PROJECT CYCLE MANAGEMENT CAPACITY BUILDING TRAINING -

Network of Ethiopian Women's Association (NEWA)
11.2020

AFRICAN DISABILITY FORUM LEADERSHIP DEVELOPMENT PROGRAMME -

African Disability Forum (ADF)
01.2025

PEDIATRIC HEARING AID ADVANCED PROGRAM -

Eduplex training institute
01.2025

MASTER OF ARTS - Gender Studies

Addis Ababa University
07.2024

CHEVENING ETHIOPIA LEADERSHIP FELLOWS -

Coventry University
07.2023

WOMEN'S INSTITUTE ON LEADERSHIP AND DISABILITY (WILD) -

Mobility International USA (MIUSA)
06.2022

LEADERSHIP SKILLS CAPACITY BUILDING TRAINING FOR WOMEN WITH DISABILITIES -

Austrain Embassy Cooperation for Development Bridging the Gap II Project
05.2021

HEARING AID ACCOUSICIAN ADVANCED PROGRAM -

Eduplex Training Institute
05.2019

B.SC DEGREE - Electrical Engineering

BAHIRDAR UNIVERSITY SCHOOL OF COMPUTING AND ENGINEERING
06.2010

Skills

  • Very strong communication skills in speaking and writing
  • Highly proficient in analytical and strategic skills
  • A good understanding of the responsibilities and challenges in a seconded position
  • Professional enthusiasm, team spirit, independent working style, excellent
  • Strong project management, and self-organising skills
  • Diplomatic competence, gender sensitivity, and awareness of intersectionality
  • Proficiency in drafting technical and policy documents
  • Excellent English
  • Very good analytical and strategic skills
  • Professional enthusiasm, team spirit, and independent working style
  • Strong project management and self-organising skills

Language Skills

Amharic
English

Personal Information

  • Date of birth: 06/05/89
  • Nationality: Ethiopian
  • Disability: Physical
  • Sex: female

Awards

First Princess of Women of Impact, 05/15/23, Awarded by African Women Summit  for the impactful projects that I lead to support women with giris in livelihood projects at the grassroot level

Certification

  • 10th Women's institute on Leadership and Disability (WILD), Eugene, Oregon, USA
  • ADF Young African Women with Disabilities Leaders
  • Chevening Ethiopia Leadership allumni

Hobbies and interests

  • Swimming
  • Reading books
  • Coffee discussions

Reference

Reference 1

  • Name: Gizachew Zegeye
  • Position: Disability and Inclusion Officer at United Nations Coordination Office
  • Email: gizachew.zegeye@un.org
  • Phone: +251 910 670 207

Reference 2

  • Name: Shitaye Astawes
  • Position: Director for Advocacy and Communications | African Disability Forum (ADF)
  • Email: sastawes@adf-secretariat.org
  • Phone: +251 911 443 712

Reference 3

  • Name: Teshome Kinde
  • Position: Program Assistant at UN - World Food Program
  • Email: teshome.kinde@wfp.org
  • Phone: +251 984 000 245

Reference 4

  • Name: Dibabe Bacha
  • Position: Executive Directress at the Ethiopian Women with Disabilities National Associaiton (EWDNA)
  • Email: ewdna2015@yahoo.com
  • Phone: +251 911 874 359

Affiliations

  • Masimanyane Women’s Rights International
  • Dawn development alternatives with women for a new era
  • Abilis Foundation
  • Women Institute of Leadership and Disability (WILD) - Mobility International USA
  • African Disability Forum (ADF)

Timeline

Country Coordinator

Ethiopian Women With Disabilities National Association (EWDNA)
07.2020 - Current

Product Marketing Manager

Getnet Trading PLC
04.2014 - 04.2020

Electrical Engineer

Bridgetech PLC
08.2013 - 05.2014

Tender Assistant

Hagbes PLC
02.2012 - 08.2013

AFRICAN DISABILITY FORUM LEADERSHIP DEVELOPMENT PROGRAMME -

African Disability Forum (ADF)

PEDIATRIC HEARING AID ADVANCED PROGRAM -

Eduplex training institute

MASTER OF ARTS - Gender Studies

Addis Ababa University

CHEVENING ETHIOPIA LEADERSHIP FELLOWS -

Coventry University

WOMEN'S INSTITUTE ON LEADERSHIP AND DISABILITY (WILD) -

Mobility International USA (MIUSA)

LEADERSHIP SKILLS CAPACITY BUILDING TRAINING FOR WOMEN WITH DISABILITIES -

Austrain Embassy Cooperation for Development Bridging the Gap II Project

HEARING AID ACCOUSICIAN ADVANCED PROGRAM -

Eduplex Training Institute

B.SC DEGREE - Electrical Engineering

BAHIRDAR UNIVERSITY SCHOOL OF COMPUTING AND ENGINEERING

PROJECT CYCLE MANAGEMENT CAPACITY BUILDING TRAINING -

Network of Ethiopian Women's Association (NEWA)

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Martha Belayneh