Ephrem Firew Asrat
SEO Specialist, Webmaster & WordPress Website Designer, IT Expert
Addis Ababa,Addis Ababa
Summary
Results-driven SEO Specialist with a proven track record, enhancing organic search traffic through strategic on-page optimization and backlink acquisition. Adept in Google Search Console, Analytics, and competitor analysis, I excel at delivering actionable insights while fostering collaboration and promoting continuous improvement within teams.
Overview
2027
2027
years of professional experience
Work History
SEO Specialist and Webmaster
Shega Interiors & Design Build Plc
2024 - Current
- Conducted keyword research to optimize website content for improved search visibility.
- Developed and implemented on-page SEO strategies to enhance user engagement and site performance.
- Analyzed website analytics using Google Analytics to assess traffic trends and user behavior.
- Collaborated with design team to ensure SEO best practices in website architecture and content layout.
- Monitored competitor websites to identify effective SEO tactics and areas for improvement.
- Created detailed reports on SEO performance metrics, providing actionable insights for strategy refinement.
- Led initiatives to improve local search rankings through targeted optimization of Google My Business listings.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
- Streamlined website structure, optimizing internal linking and navigation for better user experience.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Increased conversions through strategic landing page optimizations, focusing on user intent and relevance.
- Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
- Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
- Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
- Boosted brand visibility by developing engaging content optimized for search engines and users alike.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Founder, CEO, and CTO
HABTAM TV
2018 - Current
- Established strategic vision for HABTAM TV, driving content development and audience engagement initiatives.
- Fully managing the whole business operation and development, including the website: Habtam.com and social media channels.
IT Expert
Neham International Business Plc
2015 - 2025
- Managed IT support requests, ensuring timely resolution and user satisfaction.
- Administered software installations and updates across organizational systems.
- Coordinated with cross-functional teams to enhance technology integration processes.
- Developed and maintained documentation for IT procedures and troubleshooting guides.
- Implemented security protocols to safeguard sensitive data and systems.
- Assisted in training staff on new technologies, fostering a culture of continuous learning.
- Analyzed system performance metrics to identify areas for improvement and efficiency gains.
- Led initiatives to streamline IT operations, enhancing overall service delivery within the organization.
- Configured hardware, devices, and software to set up work stations for employees.
- Managed hardware and software inventory, ensuring timely updates and replacements as needed.
- Optimized network performance through regular monitoring and maintenance.
Education
L4 Diploma With Academic Exellence + COC Certified - Information Technology
Alpha University
Addis AbabaSkills
Google search console
SEO reporting
Backlink analysis
SEO auditing
On-page optimization
Technical SEO
Internal linking
URL structure
Domain authority
Website speed optimization
Image optimization
SEO copywriting
E-commerce SEO
Keyword optimization
Google my business
Long-tail keywords
Keyword research
XML sitemaps
Guest blogging
Competitor analysis
Google analytics
HTML and CSS
Conversion rate optimization
Broken link building
Content development
Content strategy
Social media integration
Analytical thinking
Goal setting
Professionalism
Social media marketing
Continuous improvement
Adaptability
Written communication
Creative idea development
Timeline
SEO Specialist and Webmaster
Shega Interiors & Design Build Plc
2024 - Current
Founder, CEO, and CTO
HABTAM TV
2018 - Current
IT Expert
Neham International Business Plc
2015 - 2025
L4 Diploma With Academic Exellence + COC Certified - Information Technology
Alpha University