High-performing 15 years with solid experience in networking, marketing and crisis management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with government stakeholders, media, and clients.
Overview
16
16
years of professional experience
1
1
Certification
1
1
Language
Work History
Corporate Government Affairs Manager
Heineken Ethiopia
06.2022 - Current
Developed comprehensive briefings and presentations to inform senior leadership on pressing government affairs matters.
Strengthened relationships with key government stakeholders by attending industry events and hosting informative meetings.
Enhanced public policy strategy through continuous research on relevant legislative trends and regulatory updates.
Maintained open lines of communication with elected officials and staff members by scheduling regular meetings and correspondence updates.
Organized impactful outreach events that showcased organizational accomplishments while promoting strong connections within the community.
Established professional credibility by maintaining up-to-date knowledge of industry practices and compliance standards.
Implemented creative grassroots campaigns to rally support for important causes, mobilizing stakeholder engagement in the policymaking process.
Negotiated skillfully on behalf of the organization during legislative sessions, achieving desired outcomes in a timely manner.
Collaborated with internal departments to ensure alignment of business goals with public policy initiatives.
Created compelling advocacy materials that highlighted key issues, generating increased awareness among policymakers.
Navigated complex regulatory environments with diplomacy and tact, fostering positive interactions with government officials at all levels.
Monitored political developments, providing timely insights and recommendations to drive informed decisionmaking.
Coordinated strategic planning efforts, leading to the successful execution of government affairs programs.
Oversaw social media presence and aligned posts to include branding and trending ideas.
Reviewed marketing materials and documents for brand accuracy and trending design.
Cultivated strong corporate image and identity with clear branding.
Increased brand awareness through development and implementation of successful public relations campaigns.
Wrote engaging and successful press releases to control information and public opinion.
Oversaw team of communications and media relations professionals with focus on achieving PR results.
Led crisis communications and media relations activities in response to challenging situations.
Created and implemented systems and processes for monitoring media coverage.
Authored fresh and engaging press releases and prepared complete press kits.
Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
Drafted speeches for company executives and advised on media talking points.
Fostered positive relationships with key business journalists in national and trade publications.
Market Promotion & Public Relation Manager
Amhara Metal Industry and Machine Technology Development Enterprise
02.2021 - 06.2022
Market promotion:
• Introduced and maintained daily/weekly/monthly sales reports for various levels of management.
• Provided training to the analysts in relevant areas.
• Gathered volume/profit reports from the departments, proof-read, formatted, and compiled into one report in a user-friendly format for executive review.
• Drafted presentations and factsheets for stakeholders and speaking points for executive internal and external presentations.
• Monitored advances coming from customers and communicated to ensure proper documentation was in place and all accounting statutory requirements followed.
• Prepared marketing monthly accruals/commitments/forecast reports presented analysis of marketing expenses to marketing team and management.
• Developed marketing policies and procedures.
Public relation:
• Clarify the organization's point of view to its main audience through media releases and interviews.
• Monitor social, economic, and political trends that might affect the organization, and recommend ways to enhance the firm's image based on those trends.
• Improved, build, and protected brand reputation.
• Building trust and reputation
• Crisis management and reputation risk mitigation
• Industry leadership and thought leadership.
• Stakeholder engagement and relationship management.
• Employee engagement and advocacy.
• Attracted investment and securing partnerships.
• Environmental and social responsibility.
Market Commercialization and Promotion Coordinator
Amhara Metal Industry and Machine Technology
Bahir Dar , Amhara Region
2017.09 - 2021.01
Self-motivated, with a strong sense of personal responsibility.
Prepared different promotion campaigns like using electronic media, social media.
Setting product price.
Facilitated on participation different Bazars & Exhibitions
Conducted stakeholders’ meetings.
Run B 2 B Marketing
Monitored & evaluated E-marketing.
Conducted Market need assessment, customer satisfaction study and analysis.
Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
Answered general marketing department inquiries by email, phone, and mail.
Developed visually engaging marketing materials to support product launches and promotions.
Enhanced brand visibility by developing and implementing targeted marketing campaigns.
Increased customer engagement through the creation of compelling social media content and strategies.
Tracked and reported on marketing campaign responses.
Developed and executed marketing plans for trade shows and other events to increase brand awareness.
Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Analyzed competitive landscape to inform positioning strategies for new products or services.
Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
Implemented metrics-driven reporting to analyze campaign performance and inform future decision making.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Conducted market research to identify new opportunities and target markets.
Project and Socio Economy Study Expert
Amhara Metal Industry and Machine Technology
Bahir Dar, Amhara Region
2017.10 - 2019.09
• Organizational structure studies were prepared for different organizations.
• Value chain analysis was undertaken.
• Full-fledged feasibility studies were prepared for different project owners, including financial analysis, marketing strategies, environmental assessment, risk analysis, and mitigation measures.
• Project documents were appraised.
• Expertise reviews were conducted.
• Projects were monitored and evaluated.
• Market assessment studies and analyses were undertaken.
• Socio-economic research was conducted.
Paid attention to detail while completing assignments.
Worked flexible hours across night, weekend, and holiday shifts.
Proven ability to learn quickly and adapt to new situations.
Research Development and Socio Economy Expert
ANRS Urban Plan Institute
Bahir Dar, Amhara Region
2012.01 - 2017.10
Appraised research documents
Prepared Rural and Urban town profiles
Used critical thinking to break down problems, evaluate solutions and make decisions
Conducted socio economic research for development, revised, structural and neighborhood plan of urban towns.
Monitored and evaluated socio economic research that are done by different consultants.
Prepared profiles for urban towns
Provided advice for consultants about the impacts of urban plan and design on social and economic affairs of the society.
Environmental Resource Valuation Study Expert
West Gojam Zone Environmental Protection
Bahir Dar, Amhara Region
2010.01 - 2012.01
Conducted different environmental resource valuation studies.
Evaluated different projects environmental impact assessment documents.
Provided awareness creation about environmental protection, climate change, pollution, waste management and desertification for project owners, stakeholders, and the community.
Skilled at working independently and collaboratively in a team environment.
Worked effectively in fast-paced environments.
Vocational Counselor
Bichena Technical & Vocational Institute
Bichena, Amhara Region
01.2009 - 10.2009
Enhanced program effectiveness with continuous evaluation and adjustment of counseling strategies.
Implemented crisis intervention strategies when necessary, addressing immediate concerns while maintaining focus on long-term goals.
Provided guidance & counseling service.
Monitored & evaluated internship programs.
Conducted need assessment, labor market assessment, and tracer study.
Provided youth empowerment training, peer to peer and social skill training for different clubs within the institution.
Improved client outcomes by conducting comprehensive assessments and developing tailored vocational plans.
Collaborated with community organizations to expand resources and support networks for clients.
Maintained up-to-date knowledge on local labor trends, ensuring relevant guidance for clients seeking employment opportunities.
Adapted counseling approaches in response to unique cultural backgrounds or disabilities among clientele.
Analyzed and evaluated training effectiveness and program outcomes.
Instructor
ALKAN university college
Bahir Dar, Amhara Region
10.2008 - 01.2009
Promoted a positive learning environment by establishing clear expectations and maintaining consistent classroom management techniques.
Tracked student progress, frequently checking in with struggling students and identifying root causes of problems.
Tested and evaluated students on materials presented in workshops and classes.
Applied various teaching aids to minimize learning gaps and instruct and motivate students.
Increased student motivation by developing engaging lesson plans that catered to various learning styles.
Evaluated student assessments to identify areas of growth and improvement, adjusting instructional strategies accordingly.
Observed and adopted new techniques from skilled instructors and lecturers.
Increased student participation via engaging lectures and assignments.
Participated in professional development opportunities to stay current on educational trends and enhance teaching effectiveness.
Education
MSc in project planning and management -
Yom institute of economic development
09.2021
Bachelor of Arts - Psychology With Sociology Social Minor
Jimma University
Ethiopia
09.2008
Skills
Government relations
Media Relations
Crisis management and communications
Public Policy
Social media coordination
Communication Planning
Brand Management
Accreditation in Public Relations (APR)
Policy analysis
Political strategy
Stakeholder engagement and relationship management
reputation risk mitigation
Accomplishments
Transitioning from Corporate Leadership to Executive Coaching -Certificate