Open To Work
Daniel Tegenu
Work Preference
Summary
Results-driven IVD Sales Manager and Biomedical Engineer with over 15 years of experience in technical sales, distributor management, and market expansion across Ethiopia. Achieved significant market penetration through installation and deployment of over 300 diagnostic units, strategic partnerships, and targeted training initiatives, while supporting full lifecycle management of diagnostic systems. Focused on enhancing customer satisfaction and revenue growth through technical troubleshooting, CRM-driven customer success, and effective marketing strategies.
Overview
5
5
years of post-secondary education
17
17
years of professional experience
Work History
Sales Manager
Hightop Biotech
Addis Ababa, Ethiopia
03.2026 - Current
- Develop and execute sales and channel strategies to increase market share and revenue.
- Led commercial strategy, distributor management, and market development for IVD products in Ethiopia, enhancing market presence.
- Managed and enabled distributor partners through technical training and joint business planning, driving channel effectiveness.
- Identified and cultivated key account relationships, coordinating cross-functional teams to facilitate successful product launches.
Sales Engineer
GUANGZHOU WONDFO BIOTECH
Addis Ababa
06.2021 - 02.2026
- Led deployment, commissioning and customer adoption of rapid diagnostic and IVD systems for the Ethiopian market.
- Coordinated installation and commissioning of 300+ diagnostic units, achieving operational readiness and timely delivery.
- Delivered technical training and product demonstrations to laboratory personnel and distributors, enhancing first-time adoption and user confidence.
- Offered post-installation support and troubleshooting to maintain high uptime and customer satisfaction.
- Collaborated with sales and distribution partners to expand market coverage and identify key account opportunities, driving targeted outreach.
Product Specialist
Amshaj Manufacturing PlC
Addis Ababa, Ethiopia
08.2020 - 08.2022
- Programmed and optimized hematology analyzer reagent parameters for accurate calibration and reliable results, ensuring compliance with manufacturer specifications.
- Performed reagent setup, validation, and troubleshooting across multiple hematology systems to minimize downtime and enhance laboratory workflow.
- Trained laboratory personnel on reagent handling, programming procedures, and quality control practices to ensure consistent analyzer performance and result accuracy.
Service Engineer
Mesroy International PLC
Addis Ababa
09.2009 - 06.2021
- Senior Service Engineer supporting a full range of IVD products (hematology, clinical chemistry, coagulation, immunoassay). Key responsibilities:
- Installed, calibrated, and maintained diagnostic instruments in hospitals and private laboratories, ensuring compliance with quality and regulatory standards to enhance operational reliability.
- Delivered technical training and on-site troubleshooting to laboratory staff, strengthening end-user relationships and improving instrument uptime.
- Managed spare parts, service schedules, and documentation to minimize downtime and elevate customer satisfaction.
Education
Biruh tesfa Theological College - Biblical Theology
Biruh tesfa Theological College
Addis Ababa, Ethiopia 06.2016 - 06.2019
Addis Ababa tegbared polytechnic College - Electronics
Addis Ababa tegbared polytechnic College
Addis Ababa, Ethiopia 09.2006 - 09.2008
Skills
- Sales forecasting
- Territory management
- Cross-functional collaboration
- Market analysis
- Cross-functional collaboration
- Microsoft Excel
- Microsoft Word
- Leadership
- Market analysis
Languages
- English
- Amharic
- English
Languages
English
Intermediate
B1
Amharic
Proficient
C2
Timeline
Sales Manager
Hightop Biotech
03.2026 - Current
Sales Engineer
GUANGZHOU WONDFO BIOTECH
06.2021 - 02.2026
Product Specialist
Amshaj Manufacturing PlC
08.2020 - 08.2022
Biruh tesfa Theological College - Biblical Theology
Biruh tesfa Theological College
06.2016 - 06.2019
Service Engineer
Mesroy International PLC
09.2009 - 06.2021
Addis Ababa tegbared polytechnic College - Electronics
Addis Ababa tegbared polytechnic College
09.2006 - 09.2008