Adobe Premier Pro
Biruk Teferi
Senior Digital Marketing Specialist
Addis Ababa,AA
Timeline
Senior Digital Marketing Specialist - VisionFund Microfinance Institutin
03.2026 - Current
Senior Digital Marketing Officer - Yebehir Marketing Agency
04.2024 - 02.2026
Digital Marketing Manager - Malefia Training Institute
05.2023 - 03.2024
Jigjiga University - Bachelor of Science, Software Engineering
09.2016 - 02.2021
Work Preference
Work Type
Full TimePart TimeLocation Preference
On-SiteHybridRemoteImportant To Me
Career advancementPersonal development programsTeam Building / Company RetreatsWork History
Senior Digital Marketing Specialist
VisionFund Microfinance Institutin
03.2026 - Current
- Produced multimedia content and digital campaigns supporting financial awareness and customer engagement initiatives.
- Developed audience-focused digital content for social media, web, and institutional communication channels.
- Collaborated with cross-functional teams to strengthen digital outreach and brand visibility.
- Supported campaign performance optimization through engagement tracking and content improvement strategies.
- Contributed to digital storytelling initiatives aligned with organizational communication goals.
Senior Digital Marketing Officer
Yebehir Marketing Agency
04.2024 - 02.2026
- Planned and executed cross-platform digital marketing campaigns across social media, paid advertising, SEO, and email marketing channels.
- Managed digital campaigns focused on audience growth, lead generation, and brand visibility.
- Analyzed campaign performance metrics and audience insights to optimize engagement and ROI.
- Collaborated with design and content teams to produce conversion-focused marketing materials.
- Managed social media communication strategies to improve audience interaction and campaign effectiveness.
Digital Marketing Manager
Malefia Training Institute
05.2023 - 03.2024
- Executed digital marketing campaigns across social media and web platforms to improve engagement and promotional reach.
- Produced branded multimedia content including promotional videos, graphics, and campaign materials.
- Coordinated digital advertising and audience-targeting initiatives aligned with institutional goals.
- Supported audience growth through strategic digital communication and content planning.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Education
Bachelor of Science - Software Engineering
09.2016 - 02.2021
Skills
- Performance Marketing
- Meta Ads Management
- Social Media Strategy
- Campaign Planning & Optimization
- Audience Targeting
- Analytics & Reporting
- Google Analytics
- SEO & SEM
- Lead Generation
- Content Marketing
- Email Marketing
- Digital Branding
- Marketing Strategy
- Multimedia Content Production
- KPI Tracking & Reporting
Summary
Results-driven Digital Marketing Specialist with experience managing digital campaigns, social media strategy, multimedia content production, and paid advertising initiatives across financial and corporate sectors. Skilled in Meta Ads, campaign optimization, audience targeting, analytics reporting, and engagement-driven content strategy. Experienced in executing cross-platform campaigns that improve brand visibility, audience engagement, and digital performance. Strong background in financial communication and emerging digital trends.
Software
Illustrartor
Adobe Photoshop
Meta Business Suite
Google Analytics
Google Ads
Certification
- Digital Marketing
- Cinematography