Anteneh Asfaw
Addis Ababa,Ethiopia
Summary
Dynamic hospitality professional with expertise in hotel operations, strategic sales and marketing, and pre-opening leadership. Skilled in guest experience design, digital and e-commerce strategy, and budget and P&L management, with a proven ability to optimise operational efficiency. Adept at tender and contract negotiation, team building, and leadership while leveraging advanced hospitality systems such as CNET, POS, IDS, and Opera. Committed to driving exceptional guest satisfaction through innovative strategies and operational excellence.
Overview
12
12
years of professional experience
2022
2022
years of post-secondary education
1
1
Certification
Work history
Country Director
Upscale Hospitality Management/ ReservationCentric
Addis Ababa
2025.05 - Current
- Identified and onboarded new clients and strategic partners to expand market presence.
- Cultivated strong relationships with hotel owners, operators, chains, and stakeholders.
- Drove sales of reservation-centric solutions, including PMS, Channel Manager, and GDS connectivity.
- Developed pricing strategies aligned with local market dynamics to optimise competitiveness.
- Managed relationships with OTAs and GDS partners to enhance distribution channels.
- Recruited and trained local teams, ensuring seamless onboarding and high service quality.
General Manager
Check Inn Hotel
Addis Ababa
2025.03 - 2025.09
- Directed all hotel departments to achieve operational excellence and revenue growth.
- Implemented proactive sales strategies targeting NGOs, corporate groups, and travel platforms, resulting in increased occupancy.
- Collaborated with night and duty managers to conduct daily operational reviews and resolve issues promptly.
- Registered hotel on major tender platforms and submitted bids for hospitality service contracts successfully.
- Achieved customer satisfaction with regular feedback and improvement sessions.
- Maintained compliance with industry regulations at all times.
- Established a positive work environment which promoted staff morale and productivity.
Sales & Marketing Manager
Wassamar Hotel
Addis Ababa
2024.04 - 2024.08
- Managed B2B contracts and digital advertising campaigns.
- Increased monthly revenue by 18% through direct sales and promotions.
- Rolled out seasonal packages and loyalty rewards to attract repeat clientele.
- Fostered strong relationships with key clients for business growth.
- Conducted competitor analysis to stay ahead in the market.
- Managed and motivated sales team for enhanced performance.
- Developed successful marketing strategies to increase brand visibility.
- Utilised social media platforms effectively to boost online presence.
- Oversaw daily sales operations, ensuring efficient workflow.
General Manager
Delano Hotel & Spa
Bahir Dar
2015.12 - 2024.03
- Oversaw an 82-room 4-star property, managing all operational and sales functions.
- Elevated ADR and RevPAR through effective pricing and yield strategies.
- Achieved 35% revenue growth and 30% improvement in guest satisfaction.
- Retained over 90% of core team members through structured development programs.
- Achieved customer satisfaction with regular feedback and improvement sessions.
- Recruited and managed senior staff with focus on delivering clear results.
Opening General Manager
Omna Addis Hotel
Addis Ababa
2023.08 - 2024.01
- Directed the pre-opening strategy: recruitment, procurement, positioning.
- Designed brand identity and market launch plan, achieving rapid recognition.
- Ensured operational readiness and implemented SOPs for premium guest service.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Increased customer satisfaction by resolving issues.
- Delivered exceptional customer service by proactively listening to concerns and answering questions.
Manager
Blue Nile Hotels
Bahir Dar
2014.04 - 2015.12
- Enhanced guest experience and revamped service delivery processes.
- Managed full P&L, HR, marketing, and vendor relationships.
- Delivered high-quality products to increase customer satisfaction.
- Managed team dynamics by implementing conflict resolution strategies.
- Identified growth opportunities through comprehensive market research.
Education
MSc - Project Planning & Management
YOM Postgraduate College
MBA - Business Administration
International MBA Institute
BA - Business Administration & Information Systems
Addis Ababa University
Skills
- Hotel Operations Strategic Sales & Marketing Pre-Opening Leadership
- Guest Experience Design Digital & E-Commerce Strategy Budget & P&L Management
- Tender & Contract Negotiation Team Building & Leadership Hospitality Systems (CNET, POS, IDS & Opera)
Certification
- Diploma - Hospitality Management
- Diploma - International Tourism with English Language Studies
- Certificate - Revenue & Demand Management (Cornell Model)
- Certificate - Digital Marketing & E-Commerce
- Certificate - Customer Service Excellence
- Certificate - Occupational Safety & Health
Languages
Amharic: Native
English: Advanced
Accomplishments
- Successfully opened 2 hotels in Ethiopia managing teams of 100+ staff
- Boosted YoY revenue at Delano Hotel by 35% through innovative marketing
- Achieved 90%+ staff retention through culture-driven leadership
- Nominated for the World GM Award 2023 for exceptional leadership in hospitality
Timeline
Country Director
Upscale Hospitality Management/ ReservationCentric
2025.05 - Current
General Manager
Check Inn Hotel
2025.03 - 2025.09
Sales & Marketing Manager
Wassamar Hotel
2024.04 - 2024.08
Opening General Manager
Omna Addis Hotel
2023.08 - 2024.01
General Manager
Delano Hotel & Spa
2015.12 - 2024.03
Manager
Blue Nile Hotels
2014.04 - 2015.12
MBA - Business Administration
International MBA Institute
BA - Business Administration & Information Systems
Addis Ababa University
MSc - Project Planning & Management
YOM Postgraduate College