Summary
Overview
Work History
Education
Skills
Certification
Currentlocation
Phone
Languages
Timeline
Generic

Abdulraheem Aledresi

Addis Ababa

Summary

Highly accomplished Communications, Media, and Digital Strategy Specialist with over 10 years of experience in developing and implementing high-impact communications strategies, multimedia content creation, and media advocacy. Proven expertise in driving digital transformation, managing multimedia projects, and leading cross-functional teams. Adept in leveraging SEO, analytics tools, and social media platforms to optimize content performance and engage diverse audiences. A results-driven professional skilled in stakeholder engagement and advocacy, with a focus on delivering measurable outcomes for organizational growth and brand visibility.

Overview

12
12
years of professional experience
7
7
years of post-secondary education
3
3
Certifications

Work History

Chief of Section – Digital Communications

Organisation of Southern Cooperation (OSC)
5 2024 - Current
  • Developed and implemented a robust digital communications strategy, increasing OSC's online presence and boosting stakeholder engagement
  • Led digital, social, and online media initiatives to enhance brand awareness and public outreach efforts
  • Utilized tools such as Google Analytics, SEO, and social media performance metrics to optimize content development and distribution
  • Collaborated cross-functionally to support OSC-wide programmatic communications and digital strategy execution
  • Monitored web traffic, analyzed digital trends, and leveraged social listening tools to provide actionable insights on trending topics.

Communications & Media Coordinator

The Jordanian National Commission for Women (JNCW)
10.2019 - 05.2024
  • Revitalized the institutional website, leading to a significant increase in user engagement and online visibility
  • Spearheaded content strategies for press releases, blogs, and video content, driving enhanced brand recognition and media coverage
  • Directed the design, development, and maintenance of the JNCW website and knowledge management systems, ensuring a seamless user experience
  • Led digital campaigns and advocacy efforts on social media, expanding the Commission’s online presence and community engagement.

Multimedia Specialist

AL Eiman for Cosmetics and Disinfectants Co
07.2019 - 10.2019
  • Developed multimedia content including video, graphics, and website designs that improved user engagement and brand recognition
  • Managed website development projects, improving user experience and content delivery across platforms
  • Created visually compelling materials to communicate brand messages, enhancing customer engagement through digital marketing efforts.

Communications & Media Specialist

Ready Steel for Construction Industries
10.2017 - 05.2019
  • Implemented strategic communications plans that increased brand visibility and improved media coverage
  • Developed marketing materials and press releases, collaborating with internal teams to ensure effective communication with stakeholders
  • Led successful campaigns and events, resulting in greater brand awareness and lead generation for the company.

Communications & Media Specialist

Shield Gym
04.2015 - 05.2017
  • Developed captivating graphics and animations, enhancing the gym's brand identity and user engagement
  • Led social media strategies, significantly improving the gym’s online presence and customer acquisition.

Social Media Manager

Hammer Gym
03.2013 - 01.2015
  • Managed social media platforms, driving customer acquisition and brand growth through innovative campaigns
  • Created compelling content for various social media platforms, contributing to a marked increase in revenue and customer engagement.

Education

Master's Degree in Mass Communications -

Liverpool John Moores University
09.2021 - 09.2023

Bachelor's Degree in Multimedia Systems - undefined

Al-Zaytoonah University of Jordan
06.2010 - 02.2015

Skills

    Communications Management

    Strategic Planning & Public Relations

    Social Media Strategy

    Content Creation & Digital Marketing

    Campaign Implementation

    Team Leadership & Stakeholder Engagement

    Advocacy & Multimedia Design

    SEO & Analytics Tools (Google Analytics, Google Tag Manager)

    Project Management & CRM Systems

    Video & Image Editing (Adobe Creative Suite)

    Content Management Systems (CMS)

    Cloud Web Services & Social Listening Tools

    Google Analytics, SEO, SEM Tools (Google Tag Manager, SEMrush)

    Social Media Management & Analytics (Hootsuite, TalkWalker, CrowdTriangle)

    Adobe Creative Suite (Photoshop, Premiere Pro, Audition)

    Content Management Systems (CMS)

    Cloud Web Services

    Video Editing & Image Editing

    CRM Systems

    Social Listening Tools

Certification

Digital Marketing Strategist – ESD, Intaj, Jordan (2023)

Currentlocation

Addis Ababa, Ethiopia

Phone

+251714825823, +962798525536

Languages

Arabic
English

Timeline

Master's Degree in Mass Communications -

Liverpool John Moores University
09.2021 - 09.2023

Communications & Media Coordinator

The Jordanian National Commission for Women (JNCW)
10.2019 - 05.2024

Multimedia Specialist

AL Eiman for Cosmetics and Disinfectants Co
07.2019 - 10.2019

Communications & Media Specialist

Ready Steel for Construction Industries
10.2017 - 05.2019

Communications & Media Specialist

Shield Gym
04.2015 - 05.2017

Social Media Manager

Hammer Gym
03.2013 - 01.2015

Bachelor's Degree in Multimedia Systems - undefined

Al-Zaytoonah University of Jordan
06.2010 - 02.2015

Chief of Section – Digital Communications

Organisation of Southern Cooperation (OSC)
5 2024 - Current

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Abdulraheem Aledresi